Tuesday, May 4, 2010

I'M THE GOAT

On the heels of my piling-on tirade about radio stations opting for syndicated programming over creating opportunities for local broadcasters, Virgin in Montreal is apparently dumping Ryan Seacrest and hiring an honest-to-goodness, warm body to do evenings and weekends. Kudos to program director Mark Bergman for "getting it." It took a guy who spent years on the air to understand that it takes someone who lives in Montreal to connect with someone listening in Montreal. Go figure.

3 comments:

  1. they should have dumped

    seacrest along time aga..

    like casey casems lame top 100 count
    down...just lame radio..

    Brian.

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  2. I think I speak for everyone when I say, "We've all had just about enough of Mr. Seacrest!"

    Now if you want to address the "local connects with local" issue, here's a question: Why the change to global Virgin Radio?
    What purpose did THAT serve? Mix 96 was a local brand all its own and the decision was made to move over to a globally recognizeable brand.
    All the money spent on re-marketing, all the hype - I wonder if it made any difference.

    ReplyDelete
  3. Yes, but they are still forcing said new evening host to play the same corporate pre-made play list as Ryan Seacrest was playing.

    Where's the craft?

    Ryan

    ReplyDelete