Ezra Levant played Justin Trudeau like a fiddle.
The Sun News Network's public apology for Levant's juvenile attack on the sexual mores of the Trudeau family gave Levant and Sun News exactly what they were looking for: free hype and exposure. (The video is gone but Sun News still has a sanitized version of Levant's script online.) Media competitors who dismiss Levant as a crackpot and Sun News as a little-watched propaganda arm of the federal Conservative party also took the bait, to the point where Levant's rant made national headlines and the subsequent apology was a trending topic on Twitter, fuelled to no small extent by the self-appointed media elite who claim Levant and Sun News are irrelevant.
As stridently right wing as Sun News can be, it provides balance that's otherwise virtually non-existent in media coverage of Canadian federal politics. For the most part, mainstream political reporters and commentators split their time between ignoring or under-reporting Trudeau's ill-conceived attempts at statesmanship and intellectualism (admiration for China's basic dictatorship, re-thinking space and time, hockey jokes about war in Ukraine etc.) and gushing like a gaggle of teenage groupies over his looks and charm. The favoritism seems to be rooted as much in contempt for Prime Minister Harper as it is in anything of substance that Trudeau has to offer, but it would go unchallenged were it not for Sun News, however slanted their own coverage.
By boycotting Sun News until they apologized, Trudeau has now put himself in the position of having to re-engage their reporters, who seem to be the only ones willing to hold him to account. That's good news for everyone - Trudeau included, because anyone who aspires to be a democratic head of state should be well-practiced in having their feet held to the fire.