Monday, December 22, 2014

The art of the social media apology

   So, it's come to this: even the gays are apologizing on social media. 
   Mind you, the apology from the New York City gay bar Boxers has nothing to do with sexuality.  It's for a purported hack of Boxers' Twitter account, which accused Mayor Bill de Blasio and civil rights leader Al Sharpton of inciting the execution-style murders of two New York police officers. 
   It's not entirely clear whether Boxers was apologizing for being hacked or for the content of the tweets, given that the reclaimed account stated that the company is not politically-driven except on gay rights issues.  So, while Boxers is sorry they got hacked, it's arguable that they still owe an apology to those who believe de Blasio and Sharpton are being scapegoated.  The problem with extending that apology is that it could be construed as being offensive to gay members of the NYPD, who number at least in their hundreds, according to most population ratio estimates.  Proceeding on the widely-accepted 21st century social premise that offending anyone in the LBGT community is unacceptable, Boxers would then be obliged to apologize for the apology without offending anyone to whom they originally apologized. 
   To summarize, social media is hard, and I apologize for using the word "hard" in a blog about a gay bar.

1 comment:

  1. 'they apologize for an apology' would never happened its understood. Having fun that's all - and fun it is, of how exaggerated things tend to reach, in this context.