When I posted the video on my Facebook page and suggested it was a moment PK might have wanted back, the debate that ensued was devoid of middle ground. Like most ideologically divisive social media threads, it quickly degenerated into the human version of dogs barking at each other unseen through a backyard fence, but the two opposing philosophies were clear: Subban's defenders adhered to the old school "boys will be boys/it's just dressing room stuff/everybody chill out" argument, which is entirely fair and credible, except that PK knew the cameras were in the room and played to them. That's fair, too, but for a guy who's aggressively trying to cultivate a respectable, family-friendly brand, his approach missed the mark by a country mile.
It wasn't the swearing as much as it was the buffoonery that reflected poorly. You can drop f-bombs ad nauseam and still deliver a strong and inspiring message without resorting to embarrassing histrionics. At a time when the team was struggling, Subban squandered what could have been a defining leadership moment. The look on team captain Max Pacioretty's face in the video says it all.
Montreal is fortunate to have PK Subban - the man and the hockey player. His talent on the ice and generous community spirit are both indisputable. But scrutiny comes with the territory, and no public figure is above it. The Montreal Canadiens are world renowned and respected for their class and dignity. As the highest-profile representatives of the organization, it behooves Subban and his teammates to maintain those standards in the public eye at all times.